However, series head writer Yuya Takahashi believed that the brand's power was also declining as well, so he capitalized on the popularity of having multiple Riders in one series while pitting them in a popular theme of today's standards, such as survival games like Fortnite and Apex Legends to appeal to a new target audience. As each succeeding series premiered, the number of Riders at debut has continuously grown but aren't necessarily stronger than the last. Kamen Rider had grown to a point where everyone in Japan at least knew what it was.
